Motorists are being urged to become bicyclists, transit riders or pedestrians for at least one day a week, starting Friday.

From 8 to 10 a.m., the Car-Free Friday project, an initiative of Bike Pittsburgh, will kick off with an event at Schenley Plaza in Oakland, featuring free breakfast. Also that morning, Downtown bicycle riders who show their helmets can partake of a free light breakfast at Fifth Avenue Place.

Those who attend either event will receive coupons for discounts at more than two dozen local businesses.

“Breaking away from the one-person one-car mode is in everybody’s interest. We urge people not only to participate on Friday, but to be car-free every Friday, and more often if possible,” said Lynn Manion, executive director of the Airport Corridor Transportation Association, one of three transportation management associations supporting the event.

Read the article in the Post-Gazette.